The United States Virgin Islands Department of Tourism just announced a new advertising campaign they’re calling “Real Nice”. In partnership with their ad agency and videographer, they have produced three television commercial spots, 16 digital videos, and 10+ print ads featuring local Virgin Islands talent and crew.
“To a Virgin Islander, ‘real nice’ is more than a phrase; it’s a feeling of positivity that speaks to the way we live and embrace each other as a people,” said Beverly Nicholson-Doty, the U.S. Virgin Islands’ Commissioner of Tourism. “These advertisements dive deeper into showcasing the authenticity of our destination.”
The three television commercials have “real nice” themes of “State of Mind,” “Live How We Live” and “Free To Explore”. The digital videos highlight food, culture, people, and and the natural beauty of the USVI. Watch on the Visit USVI Youtube channel to see how many St. Croix landmarks you recognize!